“I had seen so many book trailers which were exactly like every other book commercial you see: scary-voice-guy tells you what it says on the back of the book jacket. But none of those trailers ever invested you in the story. Or the characters.”
Brad Meltzer, the author behind popular DC Comics’ universe changing miniseries Identity Crisis and more recently, the Justice League of America, has created a film style trailer to advertise his new novel, “Book of Lies”. Meltzer told EW the above comment and went on to add that his goal “was to create the trailer for the greatest movie that didn’t exist. And then, like any independent film, I called in some friends. The goal was simple: we wanted to change how books are sold”
The friends that he called in to help were Joss Whedon (creator of Buffy the Vampire Slayer and Firefly), Damon Lindelof (Lost executive producer/writer), Brian K. Vaughn (writer of Y: The Last Man), among others. They all “star” in the trailer, which can be viewed here.
It is an interesting trailer (although with a bit of over the top cheese), but does it change the way books are sold?