We talk about a lot of different (and at times unrelated) topics. From online advertising, to trailers, costuming, and different crew positions to general filmmaking and behind the scenes elements you wouldn’t think are that important. Today, I want you to think of your favorite movie studios and production companies. Think really hard. What do they all have in common? A really darn impressive logo and opening slug before all of their movies and television shows.
If you want to play with the big boys, then it is important to brand yourself and your company with a totally kick-ass and professional looking logo design. When people see that logo on movie posters, trailers, and finished movies/television shows, you want them to think of you. You want them to become familiar with your high quality brand. Which brings me to another point, be careful what you attach your company logo too. If something is very vulgar or racist, then that is how people will view your company and in turn you. When you are ready to make your company known, make sure that you know what you want your company to be known for.
We have a few more Daily Filmmaking Tips coming up this week and we will be bouncing all over the world of filmmaking. Soon we are going to make an effort to talk with a few industry professionals and showcase different crew positions. Stay tuned!