Well, it is that time again, time to get together and rally to save what I think is the most enjoyable show on TV, NBC’s Chuck. The gang over at We Give a Chuck have an all new plan underway. Sorta like how fans targeted Subway to save the show in the past, this time the site is trying to get people to message sponsors via Twitter during the show’s commercial breaks to get their attention and let them know that a lot of Chuck fans might not have Nielsen boxes, but they are watching.

Full details:

This Monday night at 8pm EST, Chuck will begin. One of our awesome teammates will be tweeting from the @WeGiveAChuck twitter handle. As each commercial runs she will tweet about that commercial to both the advertiser and NBC.

Example:
@Sponsor just saw your ad on @NBC’s #Chuck. Thx! You support Chuck, I’ll support you PS-I use the Sponsor all the time! #NotANielsenFamily

As these tweets go up, we are asking viewers (that’s you!) to send out tweets of your own, similar to ours, but with a little variation. Throw in your own fun fact for the advertiser. If Toyota runs a commercial and your family has one, let them know! End all tweets with #NotANielsenFamily

Of course I’ll be attempting to go along with this tonight, but it does seem overly complicated.  Do we message every sponsor? Or just the big ones? Different cites have different sponsors, so our messages will be all over the place. I don’t see how we could have the power to get anyone’s attention if we’re not targeting a few select sponsors, rather than whatever happens to be on in the local station by you. Their heart is in the right place for this effort to help save Chuck, but I think we have to do something bigger and more focused to save the show.