Okay, so I’ll try to post something other than a “save this show” type of article tomorrow, but today I could not help it. Mondays are Chuck and it seems like the “We Give a Chuck” Twitter campaign has had some positive responses with retweets by Pepsi and Diet Pepsi. We will see if any other sponsors were impressed by the fans.

Due to my lack of Internet connection, I have not really been able to respond to the announcement by ABC that they would be canceling All My Children in September followed by One Life to Live in January. I think this is a huge mistake and would make one of the most unique forms of entertainment even closer to extinction. If you love them or hate them, there is no denying that Soap Operas are special. Most of the ones left have been on the air close to or longer than 40 years. Continuing stories that have never taken a break, new every weekend of the year with towns of characters that grow and evolve over time. Sure, the stories might be over the top, and sometimes downright bizarre, but soaps have also had groundbreaking stories dealing with everything from teenage pregnancy to rape, and even featured interracial couples well before anyone else had the guts to. They have been endlessly entertaining for countless fans.

These two classic shows are being replaced with talk shows. Cheap to produce cookie cutter garbage. This is obviously just the network’s desire to cut costs regardless of the product they put out. Well, it looks like it might slightly backfire, as one of ABC’s sponsors is also a big fan of AMC and OLTL. Hoover has pulled all of their advertising from ABC programs and has issued this statement:

To all the loyal ABC soap fans,

I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.

In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.

Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.

We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.

Thank you for standing up for what matters to you! We need more of that in this world.

Brian Kirkendall
Vice President of Marketing

With companies like Hoover getting behind fans, there might actually be a chance that we could save AMC and OLTL. We have some time before they’ll be over, but the question is, how do we go about saving them?