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How important is social media to your goals? Well, I guess that depends a lot on what your exact goals are. If you want a lot of people to see your movie or visit your personal filmmaker website, than social media is the key to getting people there.

There are search engine marketing firms that have a good grasp on social networking and how it relates to media and getting the word out about your product (is your movie on DVD? online video? merchandise to promote your movie, etc). If you can get enough followers on Twitter, or enough “likes” on Facebook, then people will see your page. They will follow your words. And ultimately, they will see your movie. The first step is signing up for all of the social networking websites. Don’t limit yourself to just one. Take small steps and go from there.

Posted on October 6th, 2011 by admin | Leave a Comment
Filed Under Filmmaking Resources

Filmmaking 101 Part 2 Social Netowrking

In part 1 of our Filmmaking 101 series, we talked about affordable printing options and the importance of posters, postcards, and business cards for the promotion of independent films, shorts, and webseries.  Today I’d like to briefly discuss how you can use Social Networking to get your film seen.

Facebook
Using your personal Facebook page is the easiest and most important Social Networking site that you can use to get people to see your film.  Post the link to your film’s website and trailer. Create a photo album and add behind the scenes still images of you working on the film. Your friends and family are always your first (and usually biggest) fans.  They will go to the links you post (as long as you don’t post a new link every 30 seconds). Not only will they go to your links, but they will comment on them. They will share them to others and help you promote your work. When you are comfortable and have a finished piece, it is a good idea to make a specific page for your film on Facebook. On it you’ll add as much info as humanly possible, including a ton of images, videos, links, etc. You’ll have to do the leg work and link this page on your profile and send it to friends. Even ask them directly to “like” it. Every person that “likes” it is like having a free ad to all of their friends, and than their friend’s friends. This is the easiest and cheapest form of advertising that you’ll be able to do for your film.

Twitter
This social networking site has become key to getting your film “followers” and getting people to see your trailer and become aware of your project.  In my opinion it is better to have a personal Twitter account, as opposed to an account for your film or production company. People don’t want to follow companies, they want to follow people.  Sign up for an account and start by using Facebook to get your Twitter URL out there (just as you’ll do for your film’s website and trailer).  To help increase followers, you can add a twitter business card or similar logo to your website and your film’s website.  Follow your friends and family member’s accounts and make sure they follow you back. Then go further and start following other filmmakers, journalists, and even websites you enjoy. Everyone will not follow you back, but some will. Send them messages. The more back and forth you have between people, the better. Finally, when you are ready to announce your film project or link your film’s trailer, they will not only click on that link, but they retweet it and leave a comment.  You don’t just want people to watch your work, you want them to talk about it.

Myspace
What’s Myspace? Remember, it is that website you used before Facebook where you had a goofy nickname and a lot of glittery logos and cheesy pictures.  Well, it still exists and there are still people on it. Sign up for a filmmakers/video account and create a page for your project. There is a chance that your trailer or short film can get spotlighted, which could lead to thousands of views. Create some exclusive content for Myspace, just as you should create specific videos for YouTube (which we’ll go over in another part of this series). This content could be videos, behind the scenes photos, teaser posters, press releases, or even just updates about the film and where it will be playing.

Others
These are the three big sites, but they are only the start of making an impact Online.  In future articles we’ll be posting about the importance of message boards, blogs, and entertainment websites to the success of your film.

Remember, the more pages you make for your film across Social Networking sites means that you’ll have that many more pages people can get to from search engines that you control.

Posted on June 10th, 2010 by ThePit | Leave a Comment
Filed Under Filmmaking Resources

The Mid-Week Pit, Wolverine, Star Wars, Lost, Harry Potter, Action Movies

It has been a while since we’ve had a Pit (let along a mid-week version)! Sorry about the slow up, it is just that time of the year, but things are starting to pick up with the new season of television!

  • THOR has an official description: “The movie’s story centers on Thor, a powerful but arrogant warrior whose reckless actions re-ignite an ancient war. As punishment, Thor is cast down to Earth and forced to live among humans. Once here, he learns what it takes to be a true hero when the most dangerous villain of his world sends dark forces of Asgard to invade Earth.” It sounds like it fits in well with Iron Man and The Incredible Hulk established in the Marvel movie universe.
  • Glee is pretty awesome. If you haven’t given it a chance yet, you can watch full episodes on FOX’s website for free.
  • Jesse Eisenberg, Justin Timberlake, and Andrew Garfield have joined the cast of The Social Network. The flick focuses on the founding of Facebook and was scripted by Aaron Sorkin and set to be directed by David Fincher. Even with all of this talent, I just can’t get excited about a movie focusing on the formation of Facebook, Sounds like a complete borefest.  At least Jesse will be kicking some Zombie-ass soon enough.
  • Justin Lin has been signed to helm a reboot of Highlander. What happened to there can be only one? While I do like Lin’s work, I’d rather see them make Highlander 13 rather than start over with a “hot/young/sexy/hip/trendy/can’t act” cast. Oh well. As long as they don’t try to remake Back to the Future, I’ll be okay.
  • The cast of one of TV’s best shows, Damages, just got bigger.  Campbell Scott, Martin Short, Lily Tomlin and Keith Carradine will be joining Glenn Close and Rose Byrne for the series’ third season.  You can revisit the show’s first season here.