This is a Sponsored Post written by me on behalf of goviral. All opinions are 100% mine.
What is this video you ask? Inspired by television shows of the 1960s, CO2eux Soireé is an inspired four episode web series for Stella Artois. It is a follow up to a video project they did last year, titled Recyclage de Luxe Show.
Filmed from “inside” the new Stella Artois bottle, the piece is shot in black and white, with English subtitles, and spoofs variety shows from the sixties. The piece is witty and entertaining. The main point of the video is to showcase the steps that Stella Artois is taking to be green and help the environment. Their new bottles are shaped differently, so they can be made with less glass. Currently, each bottle is created with 75% recycled glass, and each can is made from 50% recycled aluminum. In addition to the bottles and cans, the packages for Stella Artois is created with 100% recycled paper and cardboard that is certified compostable. The brand is also looking for additional ways to be eco friendly, and will keep taking steps to helping the environment.
These videos have been put together by the creative agency Mother, who is also supporting the press, activities, and the on-pack promotions. If you are one of our visitors in the UK, than you can check out all four episodes of the CO2eux Soireé video series here. And now you have more reasons why you can enjoy Stella Artois!